Bangkok, Thailand – To coincide with World Environment Day on June 5, Anantara announces the signing of all of its resorts and hotels with the UNESCO Sustainable Travel Pledge. Launched in 2019 in Thailand, The UNESCO Pledge in partnership with Expedia has since expanded to create a global travel ecosystem that supports sustainable tourism.
An award-winning luxury hotel brand developed by Hotels in Minor, Anantara has focused its efforts on priority social, economic and environmental areas since the brand’s inception in 2001, changing the definition of purposeful travel for generations of vacationers along the way. By signing the pledge, Anantara adds a portfolio of more than 45 hotels around the world to the list of more than 4,200 properties committed to concrete, transparent and achievable climate action.
“As the world moves towards climate resilience, the role of inclusive partnerships, such as Expedia Group and UNESCO Sustainable Travel Pledge, will only grow,” said John RobertsGroup Director of Sustainability and Conservation for Anantara. “At every Anantara property, sustainable tourism guides our choices and over the years we have compiled a blueprint of best practices which we now hope to share in a simplified way with other pledge signatories to encourage adoption. of an ever more sustainable business model. ”
“The UNESCO Sustainable Travel Pledge aims to promote sustainable travel, community resilience and heritage conservation globally,” said Ernesto Ottone R., UNESCO Assistant Director-General for Culture. “By signing the Pledge, we are pleased that Anantara Hotels and Resorts publicly commit to actions that will reduce the environmental impact of their operations, raising awareness among travelers and helping them make more sustainable travel choices.
In every country where the brand operates, Anantara teams and guests contribute to social and environmental projects supporting local communities through grassroots involvement, as well as matching guest donations to organizations that provide vital services, including wildlife protection.
The Anantara Charitable Foundation, the Golden Triangle Asian Elephant Foundation (GTAEF), works with local communities to protect wild elephants while providing shelter and veterinary care to out-of-work elephants during the pandemic. By working with scientists, mahouts and guests, Anantara Golden Triangle Elephant Camp & Resort in Chiang Rai and GTAEF support the welfare of Thai pachyderms and lead the charge in pioneering welfare-based management techniques. Guests of Anantara Golden Triangle can commune with elephants in the wild through pioneering programs such as ‘Walking with Giants’, ‘The Mahout Experience’ and by staying at one of the transparent sites. “Jungle Bubbles” surrounded by wild animals.
In the Maldives, the Anantara team has been working alongside marine biologists from Coral Reef CPR since 2015 to develop ways to protect corals from the effects of climate change. Their holistic approach encompasses hands-on environmental protection and marine education to limit potential damage to reefs and ensure their continued prosperity. Guests staying at Anantara resorts in South Malé Atoll and Baa Atoll can participate in coral reef propagation programs and contribute to the ongoing conservation effort by adopting a coral setting and putting it together. planting with guidance from Anantara’s resident marine biologists.
In Cambodia, Anantara’s parent company, Minor International, Cardamom Tented Camp, Wildlife Alliance and Yanna Ventures have come together in a non-profit alliance to protect 18,000 hectares of the Cardamom Mountains forest in Botum Sakor National Park from poachers and clear-cutting. In recognition of the program’s success, Cardamom Tented Camp was included in the Top 100 Green Destination Sustainability Stories, as well as a winner in 2019 the PATA Gold Award for Ecotourism. In the same year, it was included on National Geographic UK’s invitational list of the world’s 36 best eco-hotels that lead by example.
Another opportunity for guests to get involved is Anantara’s signature program, Dollars For Deeds, which allows hotels to match guest donations dollar-for-dollar to raise funds for a range of worthy causes. Every time guests choose to donate one dollar per night of their stay, Anantara matches each guest’s contribution, resulting in a highly effective fundraising mechanism that supports the Golden Triangle Asian Elephant Foundation (GTAEF) in Chiang Rai, the Mai Khao Turtle Foundation in Phuket, and the Princess Sirindhorn Craniofacial Center at Chulalongkorn Hospital in Bangkok.
Anantara’s commitment to the environment has been certified by Green Growth 2050, based on a set of hospitality industry standards recognized by the Global Sustainable Tourism Council, with 36 Anantara properties having received Green Growth certification 2050 to date. The properties have been recognized for their excellence in the areas of human rights, child protection, employee protection, community development, environmental stewardship, ethics and the sustainability of tourism.