JOSH: WHILE YOU WATCH THE GAME AT HOME OR HAVE THE CHANCE TO BE IIDNSE THE GARDEN, THE GAME CONTINUES TO GROW WORLDWIDE. >> CELTIC AND SEPT. THERE IS NO OTHER REASON, BABY. >> SEVERAL GENERATIONS OF LOCAL MEMBERS. >> AND A GAME WHERE T REACH GOES WAY BEYOND CAUSEWAY STREET. >> AS FAR AS THAILA ONDR ICELAND. JO:SH YOU WILL SEE BILLECA BASKETBALL AT BARNSTABLE. BUT FANS CAN ALSO WATCH FROM BARCELONA TO BUESNO AIRES WITH EIGHT INTERNATIONAL TV NETWORKS BROADCASTING THE NBA FINALS LIVE ON LOCATION. >> THERE ARE A BILLION LIKES DAN FOLLOWERS. I THINK IT’S ALSO REMARKABLE FOR NTMEION THAT 70% OF THOSEIK LES AND SUBSCRIBERS ARE FROM OUTSIDE THE US 70%. >> ONE OF THESE LANGUAGES IS ITALIAN. IS THIS THE 7T 2H NBA FINAL? >>I WAS ONE OF THE FEW GUYS TO T.>>27 REQUEST NBA FINALS F ITALIAN JOURNALIST SIMONE’S ANDRIY. THE LARGEST DAILYPO SRTS NEWSPAPER IN EUROPE. HE DID BACK BETWEEN SAN FRANCISCO AND BOSTON, WHICH HE MAY HAVE TO DO AGAIN IF THE CELTICS WIN GAME SIX. >> MY GUT FEELING SAYS BOSTON WILL WIN. BUT I HAVE NOT BEEN RIGHT MANY TIMES. JOSH: YOU AND ME. GLOBAL SUPERSTAR IS NOT A SMALL PART OF ITS GLOBAL REACH.

International reach of NBA Finals shows growth of game

Basketball fans around the world are watching the Celtics take on the Warriors in the NBA Finals. It’s a sign of the sport’s growing international reach. Eight international television channels broadcast the NBA Finals live. “The globalization of the NBA began at least two decades ago. Now we see the results in viewership, sponsorship, partnership and social media interaction,” said Simone Sandri of La Gazzetta dello Sport. The NBA has 2.1 billion likes. and followers across all team and league social media platforms, said Matt Brabants, NBA senior vice president of international content. Global superstars are also part of the social reach, such as Celtics player and Dominican native Al Horford.

Basketball fans around the world are watching the Celtics take on the Warriors in the NBA Finals. It’s a sign of the sport’s growing international reach.

Eight international television channels broadcast the NBA Finals live.

“The globalization of the NBA started at least two decades ago. Now we are seeing the results in terms of viewership, sponsorship, partnership and social media interaction,” said Simone Sandri, of La Gazzetta dello Sport.

The NBA has 2.1 billion likes and followers across all team and league social media platforms, said Matt Brabants, senior vice president of international content for the NBA.

“I think it’s also remarkable to mention that 70% of those likes and followers come from outside of the United States,” Barbants said.

Global superstars are also part of the social reach, such as Celtics player and Dominican native Al Horford.

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