Hello and welcome to Protocol Enterprise! Today: how Salesforce President and Chief Revenue Officer Gavin Patterson plans to keep the company growing, open source software developers are struggling in Russia, and Protocol Enterprise is craving.

Twirl up

Worries about another AI winter can be put aside for a bit longer, if you believe IDC. Analysts there have predicted that spending on AI services in the United States will double by 2025, adding $120 billion in revenue over that period.

Gavin Patterson’s plan for Salesforce

Salesforce shows no signs of slowing down, but the SaaS pioneer is also marking a pause in its string of acquisitions over the past few years. Instead, the company plans to look at strengthening its existing product integrations and expanding those businesses across the globe. Gavin Patterson, president and chief revenue officer of Salesforce, is leading these growth efforts.

In a recent chat with Protocol, Patterson discussed how Salesforce plans to continue growing, the importance of Slack, the tech landscape in Europe, and the company’s globalization plans.

One of the things [mentioned] in the earnings call, there were no immediate plans for any sort of mergers and acquisitions, no major acquisitions or transactions. So where do you see the growth coming from in the coming year?

One of the nice things you can see in our numbers is that whether you want to call it core or core business – existing business, pre-acquisitions – is growing as fast as acquisitions, if not faster at certain places. It’s quite remarkable in many ways. To get the kind of growth rate we’re talking about, you need most of the business to grow over 20%, and that’s what you can see. Whether it’s Sales Cloud base numbers above 20%, Service Cloud identical or annual sales: each of them has more than 6 billion dollars [in revenue] now. That’s more than many SaaS companies in their entirety. And those two clouds are now worth more than $6 billion, growing at 20% per year.

In the United States, if you look at the last two years, we’ve grown really fast again. It’s our most mature market, it’s our biggest market, it’s probably two-thirds of the company’s turnover. In order to grow at the rate we are growing right now, the United States must grow. We need to grow both outside the United States and inside the United States. We cannot base growth rates solely on international trade. So that made a real difference.

We are at the beginning of the Slack integration. It is a brilliant product. You give it to a client, he plays with it a bit or he has already experienced it, he will not give it back. I mean, it’s an amazing product. In my life, I’ve probably only seen two things like that. And people, once they have [started] using it is very, very sticky because it changes the way you work. And you realize that email hasn’t changed in 40 years, and it wasn’t really designed for the way it’s used.

Once you start organizing around channels, not people, and now have access to 2,500 different apps that are part of the Slack open architecture and can plug in directly, the way you work changes. And so we’re just at the beginning of that. I see a huge opportunity to really bring that to clients and help them change the way they work.

What is the impact of Slack for Service Cloud and Sales Cloud, and what is the overall view of where Salesforce is going? This is obviously a major strategic priority for the company.

Well, it’s built into each of the clouds, so they’re Slack-ready. And if I give you some use cases, because I think it’s easy when you describe how it’s used, you start to understand why it changes the way you work.

So we did all of the Slack acquisition on Slack; we closed the deal on Slack. So it works extremely well in a sales process if you want it to. If you want to band together around getting a deal done and making sure all the documentation is up to date, you can work with outside advisors and internal colleagues, lawyers, investment bankers. This applies the same in our own sell movement, you just move faster. Data is fresh, it doesn’t get stuck in people’s emails, and because you can plug in things like DocuSign and other apps, you just move faster.

So [it] dramatically reduced time to close deals and drastically reduced, I think that’s almost 50% less emails have been sent since we started using Slack. And that’s because you don’t have all that noise behind it.

Read the rest of the interview with Gavin Patterson here.

— Aisha counts (E-mail | Twitter)


Dataiku is the only AI platform that connects data and actors, empowering anyone to turn data into real business results, from the mundane to the moonlight. Because AI can do so many things, but there is no soul in the machine, only in front of it. Without you, it’s just data.

Learn more

And we will fight them on GitHub

During the Trump administration, some corners of the open source software community have debated whether or not to use “ethical source” licenses, which stipulate that users of the software adhere to certain ethical guidelines. In 2022, welcome to “protestware”.

According to Bleeping Computer, an open source maintainer known as RIAevangelist modified the source code of a popular networking tool it maintains earlier this month to overwrite data on computers using the tool in Russia. and in Belarus. The code does not appear to affect computers based in other countries, merely adding “a message of peace” to their desktop computers.

Still, there are plenty of people in Russia and Belarus who had nothing to do with the Russian invasion of Ukraine, and open source purists weren’t happy. Some expressed displeasure with the physical world: Motherboard reported that RIAEvangelist had updated its networking tool’s GitHub page to say, “Thank you for all the free pizza and thank you to all the cops who showed up at SWAT. They were really nice guys.

—Tom Krazit (E-mail | Twitter)

You ever thought of, like, data

Marijuana is legal in 18 US states, but cannabis companies are required to take steps to ensure they don’t market their products to minors. Statara Solutions, a data analytics company recently featured in Protocol Enterprise, has just launched a service for this market that promises to provide a pre-rolled set of potential smokers for their advertising business.

They call it “Baked Audiences”. (We’ll just let you sit with this for a minute.)

“We create proprietary compliance filters, so you only reach the ‘intended’ outbound audience (adults 21+),” Statara said on the site above, adorned with a pleasing background green. The company also plans to provide point-of-sale age verification services based on its data expertise and on-demand advertising assistance.

At press time, April 20 is still 33 days away. Smoke if you have them.

—Tom Krazit (E-mail | Twitter)

Around the company

Microsoft will build a new data center region in Finland, which will not only save him on server cooling costs, but will actually help heat up the cities of Espoo and Kauniainen.

AWS also announced plans to expand its presence in Europe this week, pledging to spend nearly 2 billion pounds ($2.6 billion) in the UK to build and operate new data centers.

The FIDO Alliance released a technology preview it could help finally bring about the “passwordless” future we’ve all been promised, and it relies on cryptographic keys stored on a device behind a biometric lock, according to Wired.


Dataiku is the only AI platform that connects data and actors, empowering anyone to turn data into real business results, from the mundane to the moonlight. Because AI can do so many things, but there is no soul in the machine, only in front of it. Without you, it’s just data.

Learn more

Thanks for reading – see you Monday!

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