Leading Nordic Airline Selects GlobalLink Technology to Manage Multilingual Content

NEW YORK & VANTAA, Finland–(BUSINESS WIRE)–TransPerfect, the world’s largest provider of language and technology solutions for international businesses, today announced that it has been selected by Finnair as its leading provider of language translation and technology services. management of globalization.

Finnair uses GlobalLink from TransPerfect® AI technology and solutions combined with a CoreMedia CMS connector to manage its multilingual digital touchpoints and content in 15 languages.

Thanks to GlobalLink’s integration capabilities and TransPerfect’s experienced travel solutions team, the initial deployment of content went live ahead of schedule and three times faster than a standard launch schedule for a solution. of multilingual content at scale.

One of the oldest continuously operating airlines in the world and part of the aglobal alliance, Finnair offers convenient and efficient connections through its Helsinki and Arlanda hubs.

Finnair chose TransPerfect’s GlobalLink solution because of its seamless integration with Finnair’s existing CMS, which helps consolidate processes and achieve greater consistency. In an effort to control costs, Finnair has strategically introduced machine translation with human post-editing (MTPE) into its workflows to maximize its reach within the budgetary and resource constraints at play.

GlobalLink is a modular suite of tools specifically designed to handle the complex demands of creating, deploying and maintaining multilingual content, dramatically reducing the time and effort required throughout the localization process.

Anna Suntio, Head of Digital Content at Finnair, said: “Our direct digital channels are key to engaging with customers and meeting their needs. We therefore want to create and update the content of our key markets in an efficient and agile way. It’s extremely important to us – and to the entire travel industry – to have partners like TransPerfect who can provide services and solutions that are not only scalable but flexible enough to enable our business to be nimble and to achieve our goals.

TransPerfect President and CEO Phil Shawe said, “As Finnair embraces new online customer engagement strategies, we are excited that our suite of GlobalLink technologies will help them achieve their global business goals.

About Trans Perfect

Transperfect is the world’s largest provider of language and technology solutions for international businesses. From offices in more than 100 cities on six continents, TransPerfect offers a full range of services in more than 170 languages ​​to customers around the world. More than 6,000 global organizations use TransPerfect’s GlobalLink® technology to simplify the management of multilingual content. With an unparalleled commitment to quality and customer service, TransPerfect is fully ISO 9001 and ISO 17100 certified. TransPerfect is headquartered in New York, with regional headquarters in London and Hong Kong. For more information, please visit our website at www.transperfect.com.

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